Friday, August 28, 2009

Start-up Carmakers May Blaze Plug-In Trail

The big 3 of the automotive industry are off balance, focused on bail-outs and just keeping the doors open. Customers are demanding something more fuel efficient and eco-friendly. Add to this that battery technology has taken leaps forward in the last decade, driven by consumer electronics and the PC industry and you have an opportunity for start-up car companies that has not existed for 100 years.

The legacy automakers are racing to bring to market the future of automobile travel, but a start-up could beat them to the punch. Coda Automotive has a $45,000, five-passenger, four-door sedan scheduled for the fall. Tesla has 500 Roadsters already delivered and Aptera is planning to ship the Model 2e latter this year.

NPR Story Listen Now

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